pocket hugs: back-to-school comfort in a tiny token

back-to-school season is a mix of excitement, nerves, and new beginnings—for kids and parents alike. whether it’s their very first day or just a new year with a new teacher, those “what ifs” can sneak in fast.

that’s why we love starting the school year with a simple, meaningful first-day-of-school tradition: the wooden pocket hug. this tiny token slips easily into a pocket or backpack, offering a quiet reminder all day long that they’re loved, brave, and never alone.

what is a pocket hug? small token, big comfort

each wooden pocket hug is a miniature token with a sweet animal friend—just right for tucking into a backpack, lunchbox, or pocket. it's like a little hug they can carry with them all day—a simple yet meaningful first-day-of-school tradition. at just $5 each, pocket hugs are an affordable, heartfelt back-to-school gift that kids will treasure long after the first bell rings.

choose from 10 adorable animal friends, including a rabbit, axolotl, cat, dog, bird, frog, dinosaur, panda, monster, and fox. each has its own charm and personality, so your child can pick the friend that feels just right for them.

"i got one for myself and one for my daughter for the first day of school so we could each hug our friend while we were apart. it's stayed with her through all of school and she loves it! great quality, super cute." -kathyrn

why pocket hugs are the perfect back-to-school tradition

1. ease first-day-of-school anxiety

even the most confident kids can feel nervous before walking through those school doors. a wooden pocket hug gives them a small, comforting reminder that they’re safe and supported. whether they give it a squeeze during circle time or sneak a peek at lunch, it’s always there to help calm their jitters.

2. stay connected, even when you're apart

sometimes you can't be there to whisper words of encouragement—but your voice can still go with them. give them a little reminder like "this little fox is cheering you on—just like i am!" it's a sweet, tangible way to bridge the gap between home and school.

3. simple, encouraging, and empowering 

pocket hugs help kids feel brave—not by removing challenges, but by giving them something to hold onto while they rise to meet them. it's a gentle reminder: you can do hard things. they are a great tool for kids navigating transitions, new routines, or separation anxiety. 

"such a cute back to school gift for my little. i didn't realize just how much he would love it, and lean on it for those iffy days. if you're considering getting this, DO IT!" -kay

choose your pocket hug: a small gift with big heart

at just $5, wooden pocket hugs are an easy way to send your child to school with a little extra love. they’re small enough to tuck into a backpack or pocket, yet carry a big message of courage and connection.

with 10 adorable animal designs—from foxes and frogs to dinosaurs and pandas—there’s a pocket hug for every personality. pick their favorite, pair it with a quick note, and start a first-day-of-school tradition they’ll look forward to year after year.

"big hit with my grandchildren. i add a magnet to them and they keep them in their lockers at school!" -andrea